Our Story

The Vest

Eric Goldberg pays homage to his father Lou, who immigrated to Canada with his parents at the age of seven. In 1946, Lou started what would become a Montreal institution, Lou Goldberg Jeweller. Lou’s first “store” was a custom-made vest that allowed him to carry precious items of jewellery in its many pockets when he called upon clients in their homes. It was the strong relationships with his customers, built over many years that gave life to his family business for over six decades. For Eric, creating, redesigning and selling jewellery just became a normal part of life.

The Ladybug

Eric’s father, Lou, wore a gold and enamel ladybug tie pin every day at work. He was even known to have some extras in his pocket so he could give them out to some of his most cherished customers.

Atelier Lou

It is a rare occasion that a brand can embody both experience and a desire to create something new, fresh and unique.