Inspired by the bend of a horseshoe, the Shinola Derby 30mm is a timeless classic with a kick. Relaxed yet polished, it’s finely crafted for every day.
Front and center: The polished stainless steel case that wraps elegantly around the clean and open white dial. Sophisticated and unexpected, it’s a seamless design executed with fresh inspiration from American design heritage. Slim hands and “knockout” style numerals on the dial complete the look. Switch up your Derby’s style instantly with the purchase of an additional strap.
The Shinola Derby 30mm is designed with women in mind and is no show pony—it’s built to last, with a design that thinks in decades, not seasons.
Learn more about the design process behind the Shinola Derby here.
• Swiss quartz movement, Argonite 772
• stainless steel case and caseback
• push down crown
• White dial with “knockout” style numerals and silver tone hands
• double domed sapphire crystal
• water resistant to 50 metres
• five-link stainless steel quick-release bracelet
• premium wood Shinola gift box
diameter: 30 mm
height: 14 mm
lug width: 14 mm
In 2012, Shinola opened the first watch factory to be opened in the United States in nearly 50 years, transforming 12,000 square feet of raw space into a state-of-the-art factory in Detroit. Shinola’s production line combines meticulous hand-assembly with advanced technology to ensure that their watches are both beautiful and built to last. Their factory assembles between 500 and 700 watches per day with more than 30 people participating in the assembly of a single watch. Shinola also has its very own in-house leather factory, where many of their leather watch straps are sewn. All watches come with a lifetime guarantee.
Shinola is an American design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. All of Shinola’s designs celebrate timeless aesthetics and thoughtful craftsmanship with products that inspire people to live well and be confident in a style that is uniquely their own.